digital marketing

Digital Marketing for Beginners

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While Digital Marketing is moving towards an indispensable point day by day, it is getting simpler day by day.

Definition of Digital Marketing

Digital marketing is advertising delivered through digital channels such as radio, TV, social media, mobile apps, email, web apps, search engines, websites or any new digital channel.

Basically, digital marketing is any marketing product or service involving electronic devices, which is why it has been around for decades.

It can be done online and offline, and indeed both types are important for a well-rounded digital marketing strategy.

Why is Digital Marketing Important?

Remember the billboards? To understand why digital marketing is important, it is useful to remember.

My experience in the backseat of our car as a little kid in Istanbul was mostly “Mom, when are we there?” whenever one of those 10-foot billboards popped up on the roadside. or “Oh look, McDonald’s, can we go?” was shaped.

Both of my parents would often have the same answer: “not yet.”

Sometimes the big brands would even start a pretty laughing billboard war, like between coco and BMW: hundreds of millions of dollars were spent on billboard advertising.

Unfortunately or fortunately, billboard advertising is mostly dead.

Think of it this way: Google and Facebook generate more revenue than any traditional media company because they control more channels. This is why digital marketing is important; This is where your attention is.

As the share of people spending more time using electronic devices continues to rise, print advertising continues to decline.

This shows that you have little time to learn Digital Marketing before the old fashioned advertising (Traditional Marketing) is over. By learning, you can keep your own business afloat. It will be beneficial for you to get information and support from professionals. You can contact here.

Online Digital Marketing

The 2 main pillars of digital marketing are online marketing and offline marketing. However, since I will talk about online marketing in a separate guide, I will only talk about different areas of online marketing.

The 7 major categories of online marketing are:

  • Search engine optimization (SEO)
  • Search engine marketing (SEM)
  • Content marketing
  • Social Media Marketing (SMM)
  • Pay-per-click advertising (PPC)
  • affiliate marketing
  • Email marketing


Digital Marketing
Offline Marketing

There are four major categories of digital marketing: advanced offline marketing, radio marketing, television marketing, and telemarketing.

Advanced offline marketing is a form of marketing that is completely offline but enhanced with electronic devices.

For example, if your restaurant uses an iPad for your customers to create their orders, the offline experience of eating Urfa food for example becomes better with this electronic device. People have been using digital media frequently in their stores, restaurants and within many types of businesses to improve their marketing for nearly decades.

Then there’s radio marketing. The next time you hear an annoying, overzealous car salesman shout out every word of his ad, thank Mr. Marconi. Although radio marketing appeals to a very small audience today, it can be enjoyable especially for those who listen to the radio in the car.

Of course, we can’t forget about television marketing. TV commercials have been around for over half a century (and since 1953, color, nationwide; yes, there was a time before color TV).

Finally, undoubtedly the biggest and fastest growing area of ​​offline marketing with many failures, collapses and failures: telemarketing.

The possibilities and opportunities in digital marketing abound. As you can see, the internet isn’t the only place marketers find success even today. But it is the biggest place.

Of course, no one can afford to miss out on web opportunities, and ultimately every marketer will have to master online marketing.

Author

İsmail Aykut

Diji360 SEO Content Specialist

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