Performance marketing; It is a type of marketing where performance is achieved by developing marketing strategies suitable for your brand goals through digital channels such as Google, Youtube, Facebook, Instagram.
It is also known as SEM (Search Engine Marketing), which stands for ‘Search Engine Marketing / Advertising’.
The market research
Audience Analysis
Location and Demographic Analysis
Cost analysis
Bid
Budget Plan
Conversion Setups
Campaign Setups
Existing Campaigns
Optimization
ROAS/CPA Analysis
Competition analysis
CPC Analysis
Auction insights
Conversion Analysis
The market research Audience Analysis Location and Demographic Analysis Cost analysis Budget Plan
Conversion Setups Campaign Setups Existing Campaigns Optimization ROAS/CPA Analysis
Competition analysis CPC Analysis Auction insights Conversion Analysis
The biggest advantage that distinguishes performance marketing from other types of marketing is to direct you to the page you see most relevant by showing advertisements at the desired location, to the audience you want, with the visual creative and advertising texts you want.
You can create potential target audiences according to their interests and purchasing trends in the market, and you can show this audience brand awareness or direct sales-oriented ads. You can show ads to audiences who visit your website or mobile application, but do not perform actions such as purchasing or filling out forms.
In addition, one of the most important advantages is that all of the gains you have achieved according to the budget you have spent can be measured in detail.
Fees paid for advertisements vary according to brand goals and digital channels used.
While CPC (Cost Per Click), CPM (Cost Per 1000 Impressions) are the most common costing types, direct performance-oriented advertisements can also be made by taking optimization actions such as CPA (Cost Per Targeted Action).
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