The use of social media can provide a lot of convenience to businesses, especially in terms of brand promotion. While traditional marketing leaves its place to digital marketing, the most important aspect is social media marketing. Creating content and advertising on social media such as Facebook, Twitter, Instagram, Pinterest and LinkedIn is a very common digital marketing method.
The most used social media channel in Turkey is Instagram, followed by Youtube. Third place is Facebook.
In our holistic approach, we follow the latest trends and share posts that support the “same message” from all channels.
The use of social media can provide a lot of convenience to businesses, especially in terms of brand promotion. While traditional marketing leaves its place to digital marketing, the most important aspect is social media marketing. Creating content and advertising on social media such as Facebook, Twitter, Instagram, Pinterest and LinkedIn is a very common digital marketing method. Brands use social media marketing to promote the new product, service and to increase the awareness of the existing product or service. In addition to these, it is widely used to promote the brand image and directly increase the awareness of the brand.
Social media management can be thought of as the management of social media marketing used for brand awareness. With a well-planned social media content plan, brand awareness and product marketing can be accomplished successfully.
You can announce the image of the brand, its promotion and the culture of the brand in general in the easiest and most effective way, and measure the returns. Brand awareness has been tried to be achieved in traditional marketing techniques with TV marketing, radio ads, large billboards, but nowadays, when traditional marketing has left its impact power to digital marketing, it is mostly provided with social media content and advertising content.
With a well-planned social media content plan, you can offer products or services to your potential customers. At this point, besides having a good content plan, the purpose of the content is also very important.
Some businesses aim to gain new customers with their social media content and prepare a social media content plan accordingly. If this prepared social media management reaches the relevant target audience, new customers are gained. However, some businesses also do social media planning to remind their existing customers about the brand and activate them.
In this way, you will remind our followers of the brand or product or service as a digital marketing adaptation to the loyal customers we know from traditional marketing.
Social media planning is done in line with the purpose of the business owner. In this way, efficient social media management can be achieved. If the business owner is aiming to promote the product or service with the content or advertisements, the targeting takes place with people who have viewed products similar to that product, bought them before or have been on similar pages. In the same way, the purpose of promotion to existing customers is pursued. It is thought that social media management provides great convenience to businesses, both gaining new customers with targeting and reminding existing customers.
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info@diji360.com
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