{"id":5496,"date":"2021-06-02T01:54:27","date_gmt":"2021-06-01T22:54:27","guid":{"rendered":"https:\/\/diji360.com\/?p=5496"},"modified":"2021-06-07T01:08:24","modified_gmt":"2021-06-06T22:08:24","slug":"google-reklamlari-nedir","status":"publish","type":"post","link":"https:\/\/diji360.com\/google-reklamlari-nedir\/","title":{"rendered":"Google Reklamlar\u0131 nedir?"},"content":{"rendered":"\n

Google Reklamlar\u0131 nedir?<\/p>\n\n\n\n

Google Ads, Google’\u0131n \u00e7evrimi\u00e7i<\/strong> reklamc\u0131l\u0131k<\/strong> program\u0131d\u0131r. Google Ads sundu\u011funuz \u00fcr\u00fcn ve hizmetlerle ilgilenen kitlelere ula\u015fmak i\u00e7in \u00e7evrimi\u00e7i reklamlar olu\u015fturman\u0131za olanak sa\u011flar. Google Ads platformu, t\u0131klama ba\u015f\u0131na \u00f6deme (PPC<\/strong>) reklamc\u0131l\u0131\u011f\u0131yla \u00e7al\u0131\u015f\u0131r; yani, bir ziyaret\u00e7i reklam\u0131n\u0131za her t\u0131klad\u0131\u011f\u0131nda belirli bir oranda \u00f6deme yapman\u0131z gerekir.<\/em><\/p>\n\n\n\n

Google Ads\u2019in 7 Avantaj\u0131<\/strong><\/p>\n\n\n\n

“Neden Google Ads kullanmal\u0131y\u0131m? Google Ads\u2019in i\u015fletmeme nas\u0131l bir katk\u0131s\u0131 oluyor? Ne gibi faydalar\u0131 dokunuyor?” gibi sorular\u0131n gelin cevaplar\u0131na bakal\u0131m.<\/p>\n\n\n\n

1. Google ile b\u00fcy\u00fck eri\u015fim<\/strong><\/h3>\n\n\n\n

Bug\u00fcn Google kendisini bir markan\u0131n \u00f6tesine ta\u015f\u0131m\u0131\u015ft\u0131r. Bunun nedeni, insanlar\u0131n soru sormalar\u0131 gerekti\u011finde ilk duraklar\u0131n\u0131n genellikle Google olmas\u0131d\u0131r.<\/p>\n\n\n\n

Bu aramalar aras\u0131nda i\u015fletmenizin sunabilece\u011fi sorunlara \u00e7\u00f6z\u00fcm arayan insanlar da var. \u0130nterneti daha \u00f6nce kullanm\u0131\u015flarsa, bir \u015feyin cevab\u0131n\u0131 Google’da arama olas\u0131l\u0131klar\u0131 vard\u0131r. E\u011fer bir reklamla olsa bile cevab\u0131 bulmalar\u0131na yard\u0131mc\u0131 olabilirseniz, rakiplerinizden \u00e7ok sizi se\u00e7meleri daha olas\u0131d\u0131r.<\/p>\n\n\n\n

2. Hedeflemeye izin veren \u00f6zellikler<\/strong><\/h3>\n\n\n\n

Geni\u015f anahtar kelime arama terimlerine teklif vermek, reklam\u0131n\u0131z\u0131 ilk a\u015famalar\u0131nda potansiyel m\u00fc\u015fterilere g\u00f6sterecek basit ama g\u00fc\u00e7l\u00fc iki teknikle doldurman\u0131za olanak sa\u011flayacakt\u0131r:<\/p>\n\n\n\n

  • T\u0131klama sonras\u0131 a\u00e7\u0131l\u0131\u015f sayfan\u0131zla m\u00fc\u015fterilerin bilgilerini yakalay\u0131n ve onlara yetkinizi kan\u0131tlayan bilgilendirici i\u00e7erik g\u00f6ndermeye ba\u015flay\u0131n.<\/li>
  • D\u00f6n\u00fc\u015f olmaz ise, d\u00f6n\u00fc\u015fene kadar onlar\u0131 geri \u00e7ekmek i\u00e7in yeniden hedefleme yaz\u0131l\u0131m\u0131 kullan\u0131n.<\/li><\/ul>\n\n\n\n

    Reklamlarda ula\u015ft\u0131\u011f\u0131n\u0131z insanlar\u0131 bu kadar de\u011ferli yapan \u015fey almaya olan niyetleridir.<\/p>\n\n\n\n

    3. Kullan\u0131m amac\u0131<\/strong><\/h3>\n\n\n\n

    Google Ads sayesinde ula\u015ft\u0131\u011f\u0131n\u0131z ki\u015filerle di\u011fer reklamc\u0131l\u0131k bi\u00e7imleriyle ula\u015ft\u0131\u011f\u0131n\u0131z ki\u015filer aras\u0131ndaki en b\u00fcy\u00fck fark onlar\u0131n amac\u0131d\u0131r. Reklam\u0131 kullanarak, potansiyel m\u00fc\u015fterilerin size gelmesine izin verin, ard\u0131ndan yan\u0131tlar\u0131 bulmalar\u0131na yard\u0131mc\u0131 olun; siz de c\u00fczdanlar\u0131n\u0131 \u00e7\u0131karmaya haz\u0131r olduklar\u0131nda i\u015flerini kazanmak i\u00e7in kendinizi konumland\u0131r\u0131n.<\/p>\n\n\n\n

    4. Kampanyalar\u0131n\u0131z \u00fczerinde her zaman tam kontrol sa\u011flay\u0131n<\/strong><\/h3>\n\n\n\n

    Reklamlar\u0131n ula\u015fabilece\u011fi kadar \u00e7ok ki\u015fiye ula\u015fan reklam kampanyalar\u0131 y\u00fcr\u00fctmek i\u00e7in engelleri atlamak ve kal\u0131n b\u00fcrokrasiyi a\u015fmak zorundayd\u0131n\u0131z.<\/p>\n\n\n\n

    \u00d6te yandan, \u201cprogramatik reklamc\u0131l\u0131k\u201d olarak da bilinen yaz\u0131l\u0131mla reklam alan\u0131 sat\u0131n al\u0131p, kampanyalar\u0131 ba\u015flat\u0131p durdurabilerek, do\u011fru ki\u015filere do\u011fru fiyata ula\u015fabilecek ve hepsini an\u0131nda yapabileceksiniz. <\/p>\n\n\n\n

    5. Herhangi bir b\u00fct\u00e7eyi masaya getirin<\/strong><\/h3>\n\n\n\n

    Google Ads<\/strong><\/em> kampanyalar\u0131n\u0131z\u0131n b\u00fct\u00e7esi \u00fczerinde tam ve kapsaml\u0131 kontrole sahipsiniz. <\/em>\u00c7o\u011fu anahtar kelimenin maliyeti \u00e7ok fazla de\u011fildir. Bu \u015fekilde, hesab\u0131n\u0131z\u0131 bir \u015fahin gibi izlemeseniz bile asla istedi\u011finizden fazlas\u0131n\u0131 harcamayaca\u011f\u0131n\u0131zdan emin olabilirsiniz. <\/p>\n\n\n\n

    6. Google Ads ile kolay bir bi\u00e7imde sonu\u00e7lar\u0131 g\u00f6r\u00fcn<\/strong><\/h3>\n\n\n\n

    Google her \u015feyi basit ve anla\u015f\u0131lmas\u0131 kolay hale getiriyor. T\u0131klamalar, g\u00f6sterimler, anahtar kelime b\u00fct\u00e7esi vb. gibi temel bilgileri \u00f6\u011frenin veya bir Google Analytics<\/strong> entegrasyonu ile daha ayr\u0131nt\u0131l\u0131 bilgi edinin. Ziyaret\u00e7ilerin web sitenizde nas\u0131l davrand\u0131klar\u0131n\u0131 tam olarak g\u00f6rmenize olanak tan\u0131r- tam olarak neyi t\u0131klad\u0131klar\u0131na, bir sonraki nereye gittiklerine ve orada ne kadar zaman harcad\u0131klar\u0131na kadar.<\/p>\n\n\n\n

    7. SEO’dan daha h\u0131zl\u0131 sonu\u00e7lar al\u0131n<\/strong><\/h3>\n\n\n\n

    Arama motoru optimizasyonu, hala en \u00e7ok ziyaret edilen sitelerin bel kemi\u011fidir. Birinci sayfada g\u00f6rd\u00fc\u011f\u00fcn\u00fcz yaz\u0131lar ve sayfalar sadece dikkatlice ara\u015ft\u0131r\u0131lm\u0131\u015f anahtar kelimelerle iyi yaz\u0131lm\u0131\u015f de\u011fil; ayn\u0131 zamanda zaman i\u00e7inde \u00e7ok say\u0131da geri ba\u011flant\u0131 toplayan sitelerdedirler<\/p>\n\n\n\n

    Geni\u015f bir anahtar kelime arama terimi i\u00e7in kendi sayfalar\u0131n\u0131zdan birini g\u0131pta edilen ilk konumda g\u00f6rmeniz m\u00fcmk\u00fcnd\u00fcr fakat y\u0131llar alabilir.<\/p>\n\n\n\n

    Google’\u0131 kullanmaya ba\u015flad\u0131\u011f\u0131n\u0131zda, bir arama motoru sonu\u00e7 sayfas\u0131ndaki t\u00fcm organik sonu\u00e7lar\u0131 atlama \u015fans\u0131n\u0131z katlanarak artar ve bu da kolayla\u015f\u0131r. <\/p>\n","protected":false},"excerpt":{"rendered":"

    Google Reklamlar\u0131 nedir? Google Ads, Google’\u0131n \u00e7evrimi\u00e7i reklamc\u0131l\u0131k program\u0131d\u0131r. Google Ads sundu\u011funuz \u00fcr\u00fcn ve hizmetlerle ilgilenen kitlelere ula\u015fmak i\u00e7in \u00e7evrimi\u00e7i reklamlar olu\u015fturman\u0131za olanak sa\u011flar. Google Ads platformu, t\u0131klama ba\u015f\u0131na \u00f6deme (PPC) reklamc\u0131l\u0131\u011f\u0131yla \u00e7al\u0131\u015f\u0131r; yani, bir ziyaret\u00e7i reklam\u0131n\u0131za her t\u0131klad\u0131\u011f\u0131nda belirli bir oranda \u00f6deme yapman\u0131z gerekir. Google Ads\u2019in 7 Avantaj\u0131 “Neden Google Ads kullanmal\u0131y\u0131m? Google Ads\u2019in i\u015fletmeme […]<\/p>\n","protected":false},"author":2,"featured_media":5569,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[41],"class_list":["post"],"_links":{"self":[{"href":"https:\/\/diji360.com\/asda\/wp\/v2\/posts\/5496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/diji360.com\/asda\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/diji360.com\/asda\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/diji360.com\/asda\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/diji360.com\/asda\/wp\/v2\/comments?post=5496"}],"version-history":[{"count":0,"href":"https:\/\/diji360.com\/asda\/wp\/v2\/posts\/5496\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/diji360.com\/asda\/wp\/v2\/media\/5569"}],"wp:attachment":[{"href":"https:\/\/diji360.com\/asda\/wp\/v2\/media?parent=5496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/diji360.com\/asda\/wp\/v2\/categories?post=5496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/diji360.com\/asda\/wp\/v2\/tags?post=5496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}